SEO Book

Saturday, April 19, 2008

Search Engine Optimization (SEO) Services

We at Semaphore, offer world class SEO services to our clients throughout the world. Since inception, Semaphore has built a good reputation for results in natural as well as organic search engine optimization. Our service offering includes industry research, competitors' research, Keyword /phrase research and analysis and search engine rankings-all aimed at promoting website, increasing traffic, providing top rankings in search engines and finally promoting business.



  • Website Review

  • Review & Assessment of targeted keywords

  • Keywords to be optimized

  • Initial Website Analysis Report

  • Optimization of Titles & Meta-tags

  • Optimization of HTML source code

  • Alt tag & Hyperlink Optimization

  • W3C Validation for Homepage

  • Keyword Position Check for the website in Google, Yahoo, MSN

  • Creation of New Search Engine Optimized pages over 6 months if needed

  • Google Sitemap Creation (XML)

  • Google Analytics Account Creation

  • Google Webmaster Account Creation

  • Yahoo Sitemap Creation (XML)

  • Robot.txt Creation

Tuesday, April 1, 2008

Web Development --- Are you in need?

To begin with, web development is not a new term coined for software professionals but in my opinion it is important to probe deeper into this breakthrough software solution. Broadly speaking, web development refers to any activity related with the development of the website for World Wide Web or Intranet. It includes an array of services such as ecommerce web development, web design, web content development, client-side / server-side coding and web server configuration.

Today, web development is a must for every company. In this tremendous cut-throat competitive internet marketing world, it is very crucial to have good speaking website. Don’t panic because the easy solution is in store! It’s web development. No matter if a company wishes to set up its business or if it is already an established one, web development can perform varied tasks ranging from development of a single static page to complicated tasks of web-based internet applications, electronic businesses, or social network services.

Well, bigger organizations go for hiring hundreds of people in web development teams but smaller ones usually manage with a single web master. In fact, it is a collaborative effort between different departments of an organization.

Okay! To etch it clearly in your mind what actually web development is, let me classify it on the basis of different categories:

Creative

Website design
Flash design
Animation

Technical

Application development
E-commerce
Custom programming
Content management system
Learning management system

Marketing / Promotion

Search engine promotion
Link building promotion
Pay-per-click’
Affiliate marketing


Actually, web development is in its evolutionary stages. Since mid-1990s, web development has emerged as one of the most successful industries in the world. When it comes to discussing various web development tools, there is a wide availability of free-of-cost systems to assist in the development process. Let us pick up an example of LAMP, which is available for no bucks. This has prompted a majority of organizations in setting up new websites daily thereby giving a considerable boost in the popularity of web development.

So by now, I think that you must have gained some more knowledge on “web development” that I am sure will enhance your online efficiency if you are in software business.
 
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